April Stevens

Learning Stage

APRIL STEVENS is a strategic senior leader with over 20 years of executive sales experience in the consumer products industry. She has served as the vice president of US Sales at YETI since May 2022, leading a team of 75 employees and more than 1500 domestic wholesale and corporate sales doors. During her 7+ years with the Company, she had helped develop the global premium outdoor brand’s Wholesale and Corporate Sales structures, outbound marketing strategies and customer segmentation models, driving significant growth. Before her time at YETI, April spent 15 years at TaylorMade-adidas Golf Company where she held several sales management roles. She holds a BA in marketing from Michigan State University. Stevens has been an enthusiastic and skilled golfer for most of her life and has served on the Board ofFirst Tee Greater Austin, a non-profit youth development organization that introduces the game of golf and its values to young people, since summer of 2024.