Brenda Coffee

BRENDA COFFEE is founder and CEO of 1010ParkPlace, a media platform and market opportunity for brands to reach the wealthiest, best-educated, yet most underserved demographic in history: women over the age of 45. After Yahoo! and Digitas invited her to Internet Week to present their study on women over 45, Coffee had an “ah-ha” moment: every year, women over 45 spend more money than all of the 21 to 39-year-olds combined, and they’re looking for their tribe. Coffee started 1010ParkPlace to offer women relevant content, from fashion to finance, plus products from companies that recognize their unique needs and wants. With her trademark honesty and wit and an expanding roster of women writers, including supermodel, Kim Alexis, 1010ParkPlace explores every aspect of women and their lives. Whether it’s on BRENDA’S BLOG, with an average click thru rate of 50%, STYLE INSPIRATION features or interviews with inspiring women, 1010ParkPlace works with brands like Lancôme, Neiman’s and Julie Vos Jewelry to devise the best strategy to reach their goals. @1010parkplace