Carrie Palin

Introduction | SVP & Chief Marketing Officer, Cisco

Thought Leader | AI: Shaping the Future of Work

CARRIE PALIN is SVP and chief marketing officer at Cisco. Palin has fully embraced Cisco’s purpose of ‘powering an inclusive future all’ by leading the company’s multi-faceted marketing practice including regional field, digital, and partner marketing, corporate brand strategy, sponsorships, and global events. She is an experienced marketing executive who is growth-minded and data-driven that makes delivering legendary results her top priority. Palin is responsible for increasing demand for Cisco products and solutions while evolving the company’s iconic and trusted brand. Under her leadership, Cisco was recognized by Interbrand as the number one pure B2B brand on the planet for three consecutive years. She spearheaded a globally recognized transformation of Cisco.com, completely reimagining the digital experience for Cisco’s customers. As a result of these initiatives and more, the team has doubled sourced pipeline and tripled its pipeline return on investment to drive growth for Cisco. Carrie’s leadership and industry impact have earned her several accolades, including recognition on the 2023 and 2024 Forbes World’s Most Influential CMOs list.