Karen Reuther

Karen Reuther is a multi-disciplinary, multi-cultural design leader whose experience includes   industry-leading corporations, twelve years at NIKE, owning a design firm in Munich, Germany and at Ziba, a world-class design and innovation firm where she was director of consumer insights and trends. She is a master connector, ensuring that insights translate to real and relevant solutions. As global creative director at NIKE, she led the creative vision, strategy and implementation of an industry-leading organization and process that leveraged the power and emotion of trend, color, and materials across footwear, apparel and equipment.     As a leader in consumer-centric design, Reuther believes that with unprecedented global unity and influence, Gen Y presents tremendous opportunities to businesses who create with, market to and innovate for them. She is currently a partner at Cast Collective in Boston and is a contributor to Pantone View.  She has a B.A. in Industrial Design from Purdue University, West Lafayette, IN and an M.A. from Lesley University in Cambridge, MA. (@kkreuther)