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Rebecca Geier

2016 Speaker

REBECCA GEIER is CEO and co-founder of TREW Marketing. She leads the TREW team in building strategic, thoughtful, and sustainable marketing programs for a wide variety of companies. Geier has 25 years of global marketing experience and named by The Wall Street Journal editors among the “Ten Most Innovative Entrepreneurs in America.” In 2016, Geier released her debut book, “Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.” In it, she details the steps, from the start with positioning to the end with measurement, to using an inbound marketing methodology to generate awareness and demand in B2B technical markets. Geier is an active member of the Austin community, currently serving on the Campus advisory council for Anderson High School, and founding president of the Booster Club for the Air Force Jr. ROTC program at Reagan High School. She served as a volunteer robotics coach for over 10 years in her children’s schools and was one of eight selected McBee Fellows in Civic Entrepreneurship with the Austin Area Research Organization. She is a past board member of Leadership Austin, the Development Committee at KIPP Austin Public Schools, the United Way Capital Area Resource advisory cabinet and the Campus advisory council of Murchison Middle School. Geier graduated magna cum laude from Boston College and studied at Université de Grenoble in France. @rebeccag